In today‘s bustling marketplace, a strong brand is your most powerful asset for future success.

We create clarity and impact. Our strategic process begins with a thorough analysis of your organisation's current situation. Based on market and consumer insights, we bring the needs of the target audience into the brand development. Our view of the brand, the markets and the people enables us to develop brand identities that add value, differentiate and connect emotionally.

BMW

BMW Financial Services offers leasing, loans, insurance, and services but struggled with customer awareness. We introduced the brand promise, „All in. Simply smart,“ and developed a value proposition focused on „Ease“ and „Peace of Mind.“ Our two-phase social media campaign enhanced global clarity and engagement.

EnBW

EnBW, a leading German energy company, needed a strategic platform to guide its future and engage employees. We developed a brand strategy positioning employees as key enablers, using Spiral Dynamics for cultural interviews and analyses. We created a new brand architecture and a 360° content ecosystem with visual assets and authentic employee interviews. This concept was showcased at E-World and across touchpoints.

Südtirol

South Tyrol, a top European vacation region, is known for high-demand products like apples, wine, and speck. Since 2004, its umbrella brand has thrived as a destination and quality mark. Facing growth limits, the aim is to evolve into a holistic regional brand, including crafts and industry. Emphasizing „premium“ and „sustainability,“ we‘ll refine the brand identity and architecture, creating new design scenarios centered on „Quality for life,“ with principles of quality, sustainability, and innovation, and values of being genuine, dedicated, and valuable.

Audi

Audi aims to shape the future of premium mobility with three concept cars embodying sustainability, autonomy, digitalisation, and connectivity. Building on „Vorsprung durch Technik,“ Audi presents the „Story of Living Progress.“ Announced in July 2021, the „Sphere“ trilogy—Sky Sphere, Grand Sphere, and Urban Sphere—focuses on interior innovation and unique driving experiences through electric power and autonomous driving. Developed with Truffle Bay, these ve- hicles herald a new era and design language for Audi‘s vision of the future.

TÜV

TÜV Rheinland’s People & Life Assurance department faces unique recruiting challenges. We developed the employer value proposition, „Genau deins.“ (Precisely yours.), from TÜV’s brand promise. Our HR-focused content ecosystem, with emotional insights and film assets for all units, ensures a 360° channel experience. Employee interviews provided authentic content, making the department‘s facets tangible.

Brand Analysis & Insights

Data and insights form the basis for our brand value creation and strategy development. By generating brand, target group, community and consumer insights, we gain a deep understanding of our customers and their business environment together with our insight sourcing partners at TheBay. We analyse market trends, industry developments, competitors‘ activities, social community engagements and emerging trends.

Brand Naming

We have extensive expertise in name development and rights. Brands such as e.on, Apleona, Vonovia, and the Audi Sphere family for the 2022 concept cars—Grandsphere, Urban Sphere, Active Sphere, and Skysphere— are just a few of the well-known names we have created. Additionally, we offer comprehensive legal and trademark advice worldwide through our long-standing partners to ensure the legal security and ownership of the products created by our clients.

Brand Impact

Measuring brand impact is important to understand how brands are perceived, influence customer behaviour and can be optimised both internally and externally. Brands create identification among employees, which is why we often focus on internal brand implementation. Together with our strong partners in market research, data analysis and insight generation, we offer insights into brand impact, performance, conversion, KPIs and brand journeys. This helps to optimise communication and marketing strategies, improve the customer experience and secure a competitive advantage. It also supports informed decision making and justifies investment in branding initiatives.

Brand Strategy

We use specialised tools, including our in-house culture analysis, to co-create strong brand identities. We define the brand‘s purpose, values, and necessary changes. We develop employer value propositions to attract and retain employees, aligning brand identity with HR needs. We specialise in brand portfolio analysis, consulting, and migration strategies in M&A, internationalisation, and strategic alignment. Our goal is to express a company’s full capabilities with its brand, optimising impact and efficiency.

Let’s Get in Touch!

contact@trufflebay.de