We specialize in creating brand design systems that are user-friendly, flexible, and highly effective. These systems are the backbone of your brand's interactions, making every touchpoint engaging and easy to use. For us, design drives how people interact with brands. Good design makes brands understandable and useful, turning audiences into active participants. Our designs captivate, resonate, and inspire, creating intuitive and engaging experiences.
ZUMTOBEL, a leader in lighting and building systems, launched an IoT platform named „keyture“ to enhance product efficiency and smartness. We crafted its identity to reflect modularity, connectivity, and dynamism. Our holistic design system, based on IoT UI/UX criteria, uses exclusive colors to optimize UX and communicate features clearly. This ensures „keyture“ integrates seamlessly with ZUMTOBEL’s brand, standing out in their digital transformation journey.
Brussels aims to enhance urban mobility by reducing cars and improving air quality. Floya, a multimodal Mobility-as-a-Service app by STIB-MIVB, integrates all transport modes. We named it „Floya“ to symbolize freedom and seamless movement, designing a brand that reflects Brussels‘ diversity. Collaborating with Trafi, we ensured a user-friendly, flow-based design for a seamless experience across all touchpoints.
Bürklin, an eCommerce company for electronic components, needed transformation under economic pressures. We introduced the brand promise „Bürklin bringt’s“ (Bürklin delivers) with values: dynamic, sophisticated, and straightforward. Centered on the web store, the powerful, clear, and flexible brand identity ensures user-friendliness and functionality, creating a unified communication platform across all touchpoints.
The mobility sector‘s transformation prompted Alphabet, a BMW Group subsidiary, to evolve. We redefined Alphabet‘s brand identity around „Expertise,“ „Re- sponsibility,“ and „Partnership,“ with the mission: „We make life easier by navigating people to better mobility.“ The brand‘s values—empowering, creative, and convenient—shape the promise „Your mobility. Made easy.“ This approach ensures simple interactions and clear visuals, creating a seamless brand experience across all channels.
As urban challenges grow, BVG created Jelbi, an intermodal Mobility-as-a-Service concept, to make cities greener. We transformed Jelbi into a standout brand, connecting it to BVG with a seamless digital experience. „Jelbi,“ Berlin slang for „Gelb,“ ties to BVG’s identity. The „Jelbi Pattern,“ inspired by city routes, ensures bold, user-friendly interactions across all touchpoints. Partnering with Trafi, we made Jelbi accessible and convenient.
Brand design systems
Our interdisciplinary approach to brand design and corporate design defines cross-channel brand design essentials. These are translated into design modules, always with a focus on digital use, and stored in module libraries for easy and flexible utilisation.
By integrating platform automation and AI-supported workflows as well as AI-supported design and applications, we enable simple and efficient use and custo- misation for design areas such as UI/UX design, interaction design and communicative design applications on platforms and external channels.
Our clients
We partner with small start-ups, medium-sized companies and international corporations. Depending on requirements, possibilities and practicality, we build customised systemic design solutions. Our aim is to provide all stakeholders with the best possible support in a simple, uncomplicated, cost-efficient and impactful manner.
Customized brand portals
We enhance efficiency by ensuring development, implementation, testing, and optimisation occur holistically and synchronously. Our design playbooks, assets, and templates are made easily accessible to all stakeholders through customised or licensed portals.
Our partners & friends
Partnering with experts in TheBay, we leverage journey and touchpoint expertise to develop essential applications. This ensures that foundations and assets are developed, tested, and implemented in real-world products. Brands are shaped by emotional experiences at touchpoints. To create effective design systems, we must understand these interactions and their emotional takeaways.
Community driven brands
We ensure that every interaction is meaningful and every touchpoint is impactful. Our approach to business branding solutions, corporate design systems, creative and insight-driven brand development guarantees that your brand gets connected to your communities and remains consistent and compelling across all channels.
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© 2024 Truffle Bay, All Rights Reserved.
© 2024 Truffle Bay, All Rights Reserved.