Impactful brand design bridge the gap between companies and brand experience.

We specialize in crafting design platforms that emotionally connect companies with their target audiences, ensuring user-friendly, flexible, and efficient handling. These systems are the formal framework of a brand, making every touchpoint engaging and easy to navigate. Effective brand design shapes and enables ideal interactions between companies and their audiences.

HGT

Hanseatic Global Terminals (HGT), a subsidiary of Hapag Lloyd, operates terminals in 22 ports worldwide. These terminals serve as intermodal hubs, facilitating seamless movement of goods between sea and land. HGT aims to reflect its parent company's identity while establishing itself as an independent international service provider, appealing to other shipping lines for terminal and logistics services.

keyture

ZUMTOBEL, a leader in lighting and building systems, launched an IoT platform to enhance product efficiency and smartness. We developed its name and crafted the brand identity to reflect modularity, connectivity, and dynamism. Our holistic design system, based on IoT UI/UX criteria, uses exclusive colors to optimize UX and communicate features clearly. This ensures „keyture“ integrates seamlessly with ZUMTOBEL’s brand, standing out in their digital transformation journey.

Floya

Brussels aims to enhance urban mobility by reducing cars and improving air quality. Floya, a multimodal Mobility-as-a-Service app by STIB-MIVB, integrates all transport modes. We named it „Floya“ to symbolize freedom and seamless movement, designing a brand that reflects Brussels‘ diversity. Collaborating with Trafi, we ensured a user-friendly, flow-based design for a seamless experience across all touchpoints.

Bürklin

Bürklin, an eCommerce company for electronic components, needed transformation under economic pressures. We introduced the brand promise „Bürklin bringt’s“ (Bürklin delivers) with values: dynamic, sophisticated, and straightforward. Centered on the web store, the powerful, clear, and flexible brand identity ensures user-friendliness and functionality, creating a unified communication platform across all touchpoints.

Alphabet

The mobility sector‘s transformation prompted Alphabet, a BMW Group subsidiary, to evolve. We redefined Alphabet‘s brand identity around „Expertise,“ „Re- sponsibility,“ and „Partnership,“ with the mission: „We make life easier by navigating people to better mobility.“ The brand‘s values—empowering, creative, and convenient—shape the promise „Your mobility. Made easy.“ This approach ensures simple interactions and clear visuals, creating a seamless brand experience across all channels.

Jelbi

As urban challenges grow, BVG created Jelbi, an intermodal Mobility-as-a-Service concept, to make cities greener. We transformed Jelbi into a standout brand, connecting it to BVG with a seamless digital experience. „Jelbi,“ Berlin slang for „Gelb,“ ties to BVG’s identity. The „Jelbi Pattern,“ inspired by city routes, ensures bold, user-friendly interactions across all touchpoints. Partnering with Trafi, we made Jelbi accessible and convenient.

Brand design systems

Our interdisciplinary approach to brand and corporate design streamlines cross-channel essentials into adaptable digital modules. These modules are stored in libraries for easy access and flexible use. By incorporating platform automation and AI-supported workflows, we simplify customization for UI/UX, interaction, brand and communication design across various platforms and channels, enhancing clarity, impact and usability.

Our clients

We partner with small start-ups, medium-sized companies and international corporations. Depending on requirements, possibilities and practicality, we build customised systemic design solutions. Our aim is to provide all stakeholders with the best possible support in a simple, uncomplicated, cost-efficient and impactful manner.

Customized brand portals

We enhance efficiency by ensuring development, implementation, testing, and optimisation occur holistically and synchronously. Our design playbooks, assets, and templates are made easily accessible to all stakeholders through customised or licensed portals.

Our partners & friends

Partnering with experts in TheBay, we leverage journey and touchpoint expertise to develop essential applications. This ensures that foundations and assets are developed, tested, and implemented in real-world products. Brands are shaped by emotional experiences at touchpoints. To create effective design systems, we must understand these interactions and their emotional takeaways.

Community driven brands

We ensure that every interaction is meaningful and every touchpoint is impactful. Our approach to business branding solutions, corporate design systems, creative and insight-driven brand development guarantees that your brand gets connected to your communities and remains consistent and compelling across all channels.

Let’s Get in Touch!

contact@trufflebay.de

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