Brands are shaped by the collective emotional experiences encountered at every touchpoint.

We craft brand, service, and product experiences by seamlessly integrating strategy, insights, creativity, technology, and innovation. Central to our approach is a distinctive emotional idea that connects experiences with communities. We focus on shaping and initiating meaningful emotional impressions at every touchpoint. Ultimately, impactful brands are defined by the sum of emotional takeaways at these touchpoints.

TheBay

As part of TheBay, a comprehensive 360° Brand Experience Full-Service Network, we collaborate with specialized partners to bring brand foundations to life and integrate insights back into the core. We guide clients through the evolving landscape of brand experiences, offering strategic consultation and conceptual support. Whether implementing standalone projects or integrating them into broader systems, we ensure that every initiative enhances and strengthens your brand's impact.

VW Polo

The Polo event on Event Island in Berlin showcased automotive innovation. It featured a captivating countdown animation that highlighted the "faces" of the Polo's seven generations. This presentation combined holographic effects on gauze fabric with a high-resolution LED backdrop, offering a visually engaging experience that celebrated the Polo's evolution.

TÜV

TÜV Rheinland's People & Business Assurance division developed a unique profile to attract talent with specialized skills. By adapting the brand claim to "Precisely. Yours." and creating an Employer Value Proposition, a compelling employer profile was established. A content ecosystem and an immersive Web3.0 platform enhanced recruitment efforts across all touchpoints. This project, developed in collaboration with Neyroo, created a cohesive strategy to engage and attract the right candidates.

BMW

BMW Financial Services addressed challenges in brand differentiation and customer awareness by introducing the new brand claim "All in. Simply smart" and a value proposition centered on "Ease" and "Peace of Mind." A two-flight social media campaign, featuring both restaged and new content, enhanced global customer engagement across all touchpoints. Developed in collaboration with Pixelhausen and Cream AI, this initiative strengthened BMW Financial Services' brand presence and connection with its audience.

Porsche

The introduction of the new Porsche 911 generation 992 highlighted timelessness. The event featured a media show that showcased all the eras of the iconic 911, with seven vintage museum vehicles driving through the focus zone of the audience. Flanked by 27-meter-long LED walls, the presentation created an impressive and immersive environment. Enhanced by a nearly 300-meter-long light installation, the event generated dynamic energy. Approximately 200 invited guests experienced the unveiling in person, while over 2 million viewers joined via live stream, celebrating the legacy and future of the Porsche 911.

Zeppelin

Zeppelin Rental introduced its ecoRent line with an innovative mapping show on a sculpture made of 36 rental containers. This evening event for employees featured a dynamic projection onto the ecoRent containers, highlighting key campaign points. The show was met with great enthusiasm, and the making-of clip quickly went viral on Zeppelin Rental's social media platforms, garnering over 30,000 views and becoming a crowd favorite. "Container Tetris" is the second of three episodes created for Zeppelin Rental, showcasing the company's creative approach to engaging its audience.

Content platforms

Our projects are built on comprehensive content ecosystems that strategically convey core messages throughout customer journeys. Designed for growth, these platforms invite contributions from departments and communities, ensuring a impactful brand experience. Emotional messages within these ecosystems create a cohesive brand profile, making the brand responsive to individual needs across various contexts. By activating experiential touchpoints, we foster interaction and engagement, enabling precise brand management and empowering decision-makers to refine strategies effectively.

TheBay clients

A.Lange & Söhne
ABB
ABN-AMRO
Adidas
Aero Ground
Aktion Mensch
Alphabet
AOK
Apleona
Aqseptence Group
Audi
BASF
Bilfinger
BMW
BMW Group
Bringmeister.de
Buick
BVG
CDU
Christie
Chocqlate
Continental
Corestate
DELL
Dussmann
Dussmann Group
EnBW
ESG
EY
Fabio Perini
FIS
Fresenius
gefma
Getec
HashiCorp
Hoffmann Group
Hauni
Hyundai

Kion
Körber
Lego
Ledvance
Lidl
Linde
Loo&Me
Melitta
Mercedes
Messe München
Mini
O2
Opel
Osram
planqc
Porsche
Q_perior
Quartier Acht
Roche
Sanifair
Sarah Connor
Serways
SinnLeffers
Sparkasse Werra Messßner
Südtriol
SWM
Tabilo
Tank & Rast
Thaltegos
UBS
Vincotech
Volkswagen
Vonovia
WDC
WDR
Zepplin

Let’s Get in Touch!

contact@trufflebay.de

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