Brands are realms where users‘ souls can effortlessly float and recharge with inspiring energy. We create brand, service, and product experiences through the seamless integration of strategy, insights, creativity, technology, and innovation. At the heart ofour approach is a unique emotional idea that connects the experience with communities. We always aim to shape and initiate the emotional impressions at each touchpoint. After all, relevant brands are the sum of the emotional takeaways at these touchpoints.
TheBay
We are part of TheBay – a 360° Brand Experience Full-Service Network. Together with our highly specialised partners from all relevant areas of experience design, we are capable of bringing brand foundations to life and feeding insights from these experiences back into the foundation. We guide our clients through the world of brand experiences, providing consultation and conceptual support with our partners, and implementing any type of experiential project, whether standalone or as part of a broader system.
Automotive innovation with the world premiere event showcasing the new Polo on Event Island in Berlin 2017. The start was already an eye-catcher, when a vivid countdown animation was created, based on the “faces” of the 7 generations of the Polo. In a captivating fusion of holographic effects projected onto gauze fabric, complemented by a high-resolution LED backdrop.
A high-resolution LED screen loomed large in the background, adding depth and dimension to the visual narrative. Every detail of the new Polo was meticulously showcased, each feature illuminated, handcrafted by Faber Creative Services.
TÜV Rheinland‘s People & Business Assurances division needed a unique profile to attract talent with specific skills. We adapted the brand claim to „Precisely. Yours.“ and developed an Employer Value Proposition.
Through a content ecosystem and immersive Web3.0 platform, we created a strong, engaging employer profile, enhancing recruitment across all touchpoints. The project was developed in collaboration with Pixelhausen and Neyroo.
BMW Financial Services offers lease, loan, insurance, and services, yet struggled with brand differentiation and customer awareness. We crafted the strategy and new brand claim, „All in. Simply smart,“ along with a value proposition centered on „Ease“ and „Peace of Mind.“
Our two-flight social media campaign, featuring restaged and new content, enhances global customer engagement across all touchpoints. The project was developed in collaboration with Pixelhausen and Creamai.
For the introduction of the new Porsche 911 generation 992, timelessness became the central theme. A media show that illustrates all the eras in which the 911 has existed. 7 moving museum vehicles drive through the focus zone where the audience is seated.
27-meter-long LED walls on both sides create an impressive environment. The whole thing is embedded in an almost 300-meter-long light installation, which has created an immense dynamic. The app. 200 invited guests were joined by over 2 million viewers on the live stream.
Mapping show on a sculpture, made of 36 rental containers. To introduce the ecoRent line, Zeppelin Rental commissioned an evening event for its employees. As main act, an intensive mapping show was projected onto a construction of 36 containers from the ecoRent line.
This show delved into the campaign's key points and was met with great enthusiasm. The making-of clip quickly went viral on Zeppelin Rental's social media platforms, reaching over 30,000 views in no time, becoming a definite crowd-pleaser. "Container Tetris" is the second of three episodes realized for Zeppelin Rental.
Content platforms
All our experiential projects are built on content ecosystems. These are platforms we develop based on strategic content, translating core messages into every detail along defined customer funnels. The platforms are designed to grow organically, allowing departments and communities to contribute content. In these content ecosystems, all emotional messages converge into an emotional profile of the brand.
The brand becomes tangible as a whole and can respond to the individual needs of people in various situations and contexts. Through experiential touchpoints, we bring the content ecosystems into interaction and to life. These platforms, with their experiential manifestations, are dynamic tools that allow us to adjust brand management precisely and situationally.
TheBay clients
This way, we establish an ongoing vitalisation process that continuously evolves and transforms brands, ensuring they maintain lasting relevance and legitimacy within their communities.
After all, relevant brands are the sum of the emotional takeaways at these touchpoints. Data-driven insights support us in developing and monitoring interactions with users. These insights feed into optimisations and further developments, and when fundamentally relevant, they become part of the brand‘s core foundations.
A.Lange & Söhne
ABB
ABN-AMRO
Adidas
Aero Ground
Aktion Mensch
Alphabet
AOK
Apleona
Aqseptence Group
Audi
BASF
Bilfinger
BMW
BMW Group
Bringmeister.de
Buick
BVG
CDU
Christie
Chocqlate
Continental
Corestate
DELL
Dussmann
Dussmann Group
EnBW
ESG
EY
Fabio Perini
FIS
Fresenius
gefma
Getec
HashiCorp
Hoffmann Group
Hauni
Hyundai
Kion
Körber
Lego
Ledvance
Lidl
Linde
Loo&Me
Melitta
Mercedes
Messe München
Mini
O2
Opel
Osram
planqc
Porsche
Q_perior
Quartier Acht
Roche
Sanifair
Sarah Connor
Serways
SinnLeffers
Sparkasse Werra Messßner
Südtriol
SWM
Tabilo
Tank & Rast
Thaltegos
UBS
Vincotech
Volkswagen
Vonovia
WDC
WDR
Zepplin
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© 2024 Truffle Bay, All Rights Reserved.