We developed the new name "Apleona," derived from the Greek "Pleon" (meaning "value") and framed by two "A"s to signify the entire real estate lifecycle. The name also hints at "leo," symbolizing strength in a competitive market. The brand positioning, "Realising Potential," reflects Apleona’s mission to maximize property potential for clients.

"Bürklin bringt´s" (Bürklin delivers) is the new brand promise. The new brand values are „dynamisch”, „durchdacht”, „direkt” (dynamic, sophisticated, straightforward). The brand identity reflects the character of a dynamic enabler: powerful, clear, flexible.

"Bürklin bringt´s" (Bürklin delivers) is the new brand promise. The new brand values are „dynamisch”, „durchdacht”, „direkt” (dynamic, sophisticated, straightforward). The brand identity reflects the character of a dynamic enabler: powerful, clear, flexible.

We developed the new name "Apleona," derived from the Greek "Pleon" (meaning "value") and framed by two "A"s to signify the entire real estate lifecycle. The name also hints at "leo," symbolizing strength in a competitive market. The brand positioning, "Realising Potential," reflects Apleona’s mission to maximize property potential for clients.

We developed the new name "Apleona," derived from the Greek "Pleon" (meaning "value") and framed by two "A"s to signify the entire real estate lifecycle. The name also hints at "leo," symbolizing strength in a competitive market. The brand positioning, "Realising Potential," reflects Apleona's mission to maximize property potential for clients.

We created a new corporate design and brand experience, optimized the brand architecture to ensure visibility and leverage existing brand value. The Apleona wordmark is clear and confident, with a color scheme that conveys quality and a distinctive visual language. The brand promise was visually incorporated, resulting in a cohesive brand world with high recognition potential.

We created a new corporate design and brand experience, optimized the brand architecture to ensure visibility and leverage existing brand value. The Apleona wordmark is clear and confident, with a color scheme that conveys quality and a distinctive visual language. The brand promise was visually incorporated, resulting in a cohesive brand world with high recognition potential.

We created a new corporate design and brand experience, optimized the brand architecture to ensure visibility and leverage existing brand value. The Apleona wordmark is clear and confident, with a color scheme that conveys quality and a distinctive visual language. The brand promise was visually incorporated, resulting in a cohesive brand world with high recognition potential.

We created a new corporate design and brand experience, optimized the brand architecture to ensure visibility and leverage existing brand value. The Apleona wordmark is clear and confident, with a color scheme that conveys quality and a distinctive visual language. The brand promise was visually incorporated, resulting in a cohesive brand world with high recognition potential.

We created a new corporate design and brand experience, optimized the brand architecture to ensure visibility and leverage existing brand value. The Apleona wordmark is clear and confident, with a color scheme that conveys quality and a distinctive visual language. The brand promise was visually incorporated, resulting in a cohesive brand world with high recognition potential.