keyture – the new cloud-native connectivity and IoT ecosystem from the Zumtobel Group.

keyture – the new cloud-native connectivity and IoT ecosystem from the Zumtobel Group.

keyture – the new cloud-native connectivity and IoT ecosystem from the Zumtobel Group.

Role:

Role:

Role:

Brand development (strategy & creation), activation & engagement.

Brand development (strategy & creation), activation & engagement.

Challenge:

Challenge:

Development of an identity for a brand and its application.

Development of an identity for a brand and its application.

ZUMTOBEL is a leading manufacturer of lighting and building systems. The potential of the hardware products has not been fully exploited in the course of digitalization. To make the products smarter, more efficient and better, a comprehensive IoT platform was launched in 04/2024. An identity had to be developed for this platform that could coexist with other ZUMTOBEL brands and at the same time be experienced in line with the IoT business model.

ZUMTOBEL is a leading manufacturer of lighting and building systems. The potential of the hardware products has not been fully exploited in the course of digitalization. To make the products smarter, more efficient and better, a comprehensive IoT platform was launched in 04/2024. An identity had to be developed for this platform that could coexist with other ZUMTOBEL brands and at the same time be experienced in line with the IoT business model.

ZUMTOBEL is a leading manufacturer of lighting and building systems. The potential of the hardware products has not been fully exploited in the course of digitalization. To make the products smarter, more efficient and better, a comprehensive IoT platform was launched in 04/2024. An identity had to be developed for this platform that could coexist with other ZUMTOBEL brands and at the same time be experienced in line with the IoT business model.

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Challenge:

Challenge:

Development of an identity for a brand and its application.

Development of an identity for a brand and its application.

ZUMTOBEL is a leading manufacturer of lighting and building systems. The potential of the hardware products has not been fully exploited in the course of digitalization. To make the products smarter, more efficient and better, a comprehensive IoT platform was launched in 04/2024. An identity had to be developed for this platform that could coexist with other ZUMTOBEL brands and at the same time be experienced in line with the IoT business model.

ZUMTOBEL is a leading manufacturer of lighting and building systems. The potential of the hardware products has not been fully exploited in the course of digitalization. To make the products smarter, more efficient and better, a comprehensive IoT platform was launched in 04/2024. An identity had to be developed for this platform that could coexist with other ZUMTOBEL brands and at the same time be experienced in line with the IoT business model.

ZUMTOBEL is a leading manufacturer of lighting and building systems. The potential of the hardware products has not been fully exploited in the course of digitalization. To make the products smarter, more efficient and better, a comprehensive IoT platform was launched in 04/2024. An identity had to be developed for this platform that could coexist with other ZUMTOBEL brands and at the same time be experienced in line with the IoT business model.

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