Aqseptence Group – Truffle Bay

Reliable performance for sustainable results.

Challenge:

Development of a new international spin-off brand.

Bilfinger Group sold its Water Technologies unit to Chengdu Techcent Environment. The challenge was to create a new brand identity that highlighted the company's core competence in water and separation technology while integrating well-known product brands into a cohesive brand appearance.

Idea:

Turning the core of value creation into a brand principle.

We developed the name "Aqseptence", combining "aqua" and "separation" to reflect the company's expertise. The new logo, featuring a water drop in front of a grid, and a distinctive colour scheme of "progressive green," black, and white, were designed to ensure a unique and recognisable brand identity. The brand promise "Reliable Performance. Sustainable Results" and values "Confident. Competent. Open-minded." highlight the company's commitment to performance and sustainability.

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Implementation:

The filter principle becomes a design principle.

The new brand identity was unveiled at IFAT, with a layout system symbolising separation rods. Aqseptence's striking design earned the iF Design Award and the German Design Award. The flexible layout system, expressive corporate typeface, and distinctive colour scheme ensure a strong presence and high recognisability across all media. The brand's visual and verbal elements consistently communicate its core competence and market differentiation.