Challenge:
Development of a new international spin-off brand.
Development of a new international spin-off brand.
Bilfinger Group sold its Water Technologies unit to Chengdu Techcent Environment. The challenge was to create a new brand identity that highlighted the company's core competence in water and separation technology while integrating well-known product brands into a cohesive brand appearance.
Idea:
Idea:
Turning the core of value creation into a brand principle.
Turning the core of value creation into a brand principle.
Turning the core of value creation into a brand principle.
Turning the core of value creation into a brand principle.
Turning the core of value creation into a brand principle.
We developed the name "Aqseptence", combining "aqua" and "separation" to reflect the company's expertise. The new logo, featuring a water drop in front of a grid, and a distinctive colour scheme of "progressive green," black, and white, were designed to ensure a unique and recognisable brand identity. The brand promise "Reliable Performance. Sustainable Results" and values "Confident. Competent. Open-minded." highlight the company's commitment to performance and sustainability.
We developed the name "Aqseptence," combining "aqua" and "separation," to reflect the company's expertise. The new logo, featuring a water drop in front of a grid, and a distinctive colour scheme of "progressive green," black, and white, were designed to ensure a unique and recognisable brand identity. The brand promise "Reliable Performance. Sustainable Results" and values "Confident. Competent. Open-minded." highlight the company's commitment to performance and sustainability.
We developed the name "Aqseptence," combining "aqua" and "separation," to reflect the company's expertise. The new logo, featuring a water drop in front of a grid, and a distinctive colour scheme of "progressive green," black, and white, were designed to ensure a unique and recognisable brand identity. The brand promise "Reliable Performance. Sustainable Results" and values "Confident. Competent. Open-minded." highlight the company's commitment to performance and sustainability.
We developed the name "Aqseptence," combining "aqua" and "separation," to reflect the company's expertise. The new logo, featuring a water drop in front of a grid, and a distinctive colour scheme of "progressive green," black, and white, were designed to ensure a unique and recognisable brand identity. The brand promise "Reliable Performance. Sustainable Results" and values "Confident. Competent. Open-minded." highlight the company's commitment to performance and sustainability.
We developed the name "Aqseptence," combining "aqua" and "separation," to reflect the company's expertise. The new logo, featuring a water drop in front of a grid, and a distinctive colour scheme of "progressive green," black, and white, were designed to ensure a unique and recognisable brand identity. The brand promise "Reliable Performance. Sustainable Results" and values "Confident. Competent. Open-minded." highlight the company's commitment to performance and sustainability.
Implementation:
Implementation:
The filter principle becomes a design principle.
The filter principle becomes a design principle.
The filter principle becomes a design principle.
The filter principle becomes a design principle.
The filter principle becomes a design principle.
The new brand identity was unveiled at IFAT, with a layout system symbolising separation rods. Aqseptence's striking design earned the iF Design Award and the German Design Award. The flexible layout system, expressive corporate typeface, and distinctive colour scheme ensure a strong presence and high recognisability across all media. The brand's visual and verbal elements consistently communicate its core competence and market differentiation.
The new brand identity was unveiled at IFAT, with a layout system symbolising separation rods. Aqseptence's striking design earned the iF Design Award and the German Design Award. The flexible layout system, expressive corporate typeface, and distinctive colour scheme ensure a strong presence and high recognisability across all media. The brand's visual and verbal elements consistently communicate its core competence and market differentiation.
The new brand identity was unveiled at IFAT, with a layout system symbolising separation rods. Aqseptence's striking design earned the iF Design Award and the German Design Award. The flexible layout system, expressive corporate typeface, and distinctive colour scheme ensure a strong presence and high recognisability across all media. The brand's visual and verbal elements consistently communicate its core competence and market differentiation.
The new brand identity was unveiled at IFAT, with a layout system symbolising separation rods. Aqseptence's striking design earned the iF Design Award and the German Design Award. The flexible layout system, expressive corporate typeface, and distinctive colour scheme ensure a strong presence and high recognisability across all media. The brand's visual and verbal elements consistently communicate its core competence and market differentiation.
The new brand identity was unveiled at IFAT, with a layout system symbolising separation rods. Aqseptence's striking design earned the iF Design Award and the German Design Award. The flexible layout system, expressive corporate typeface, and distinctive colour scheme ensure a strong presence and high recognisability across all media. The brand's visual and verbal elements consistently communicate its core competence and market differentiation.
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