BMW Financial Services – All in. Simply smart.
BMW Financial Services – All in. Simply smart.
BMW Financial Services – All in. Simply smart.
Challenge:
Being successful with independence, with hardly any freedom.
BMW Financial Services is the BMW Group's financial services provider and offers lease and loan options, insurance and services from a single source. However, the level of awareness and clarity about the range of services, added value and USPs among potential customers can be significantly increased. The proximity to BMW makes it difficult to differentiate the brand and its offerings.
BMW Financial Services is the BMW Group's financial services provider and offers lease and loan options, insurance and services from a single source. However, the level of awareness and clarity about the range of services, added value and USPs among potential customers can be significantly increased. The proximity to BMW makes it difficult to differentiate the brand and its offerings.
BMW Financial Services is the BMW Group's financial services provider and offers lease and loan options, insurance and services from a single source. However, the level of awareness and clarity about the range of services, added value and USPs among potential customers can be significantly increased. The proximity to BMW makes it difficult to differentiate the brand and its offerings.
BMW Financial Services is the BMW Group's financial services provider and offers lease and loan options, insurance and services from a single source. However, the level of awareness and clarity about the range of services, added value and USPs among potential customers can be significantly increased. The proximity to BMW makes it difficult to differentiate the brand and its offerings.
Idea:
Away from cars and product, closer to people.
Away from cars and product, closer to people.
We developed the corporate strategy and the new brand claim „All in. Simply smart.” We derived a benefit-orientated value proposition with purpose, values and aspirations. We then built a new, independent communication strategy and a comprehensive messaging framework along the entire customer journey around the core ideas of "Ease" (of Use) and "Peace" (of Mind).
We developed the corporate strategy and the new brand claim „All in. Simply smart.” We derived a benefit-orientated value proposition with purpose, values and aspirations. We then built a new, independent communication strategy and a comprehensive messaging framework along the entire customer journey around the core ideas of "Ease" (of Use) and "Peace" (of Mind).
We developed the corporate strategy and the new brand claim „All in. Simply smart.” We derived a benefit-orientated value proposition with purpose, values and aspirations. We then built a new, independent communication strategy and a comprehensive messaging framework along the entire customer journey around the core ideas of "Ease" (of Use) and "Peace" (of Mind).
We developed the corporate strategy and the new brand claim „All in. Simply smart.” We derived a benefit-orientated value proposition with purpose, values and aspirations. We then built a new, independent communication strategy and a comprehensive messaging framework along the entire customer journey around the core ideas of "Ease" (of Use) and "Peace" (of Mind).
Implementation:
Modular campaigns that trigger every customer moment.
Modular campaigns that trigger every customer moment.
We developed a social media campaign in two flights. In the first flight, we completely restaged existing material. In the second flight, we produced new content in Lisbon and then transferred it to the campaign assets based on the Flight 1 principles. Films, reels, story carousels and single images including captions and post texts are now available for global use for all phases of the customer moments funnel.
We developed a social media campaign in two flights. In the first flight, we completely restaged existing material. In the second flight, we produced new content in Lisbon and then transferred it to the campaign assets based on the Flight 1 principles. Films, reels, story carousels and single images including captions and post texts are now available for global use for all phases of the customer moments funnel.
We developed a social media campaign in two flights. In the first flight, we completely restaged existing material. In the second flight, we produced new content in Lisbon and then transferred it to the campaign assets based on the Flight 1 principles. Films, reels, story carousels and single images including captions and post texts are now available for global use for all phases of the customer moments funnel.
We developed a social media campaign in two flights. In the first flight, we completely restaged existing material. In the second flight, we produced new content in Lisbon and then transferred it to the campaign assets based on the Flight 1 principles. Films, reels, story carousels and single images including captions and post texts are now available for global use for all phases of the customer moments funnel.
We developed a social media campaign in two flights. In the first flight, we completely restaged existing material. In the second flight, we produced new content in Lisbon and then transferred it to the campaign assets based on the Flight 1 principles. Films, reels, story carousels and single images including captions and post texts are now available for global use for all phases of the customer moments funnel.
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© 2024 Truffle Bay, All Rights Reserved.
© 2024 Truffle Bay, All Rights Reserved.