Using its own strengths to develop strategically and culturally: with this plan, Bürklin is now actively shaping the future of electronics distribution after 70 years of company history. The brand is valued by many regular customers: always close at hand, thanks to its central location in Europe.

With a rebranding, Bürklin now presents itself more clearly and powerfully - and thus becomes more relevant for customers and suppliers as well as for potential employees.

We carried out a comprehensive analysis of the current situation with Bürklin and realigned the brand. The analysis of competition, strategy, corporate culture and different target groups revealed one thing in particular: the electronics distribution market has grown almost continuously in recent years. Bürklin wants to participate even more in this growth dynamic in future and be a driver of further development itself. Bürklin is the high-service distributor for electronic components with the best selection of high-quality, innovative products from leading manufacturers and supplementary services for development, maintenance and training.

More progressive, more digital, more sustainable.

Based on this insight, an ambitious purpose was developed for the brand. This represents the company's self-image and long-term goal. Bürklin wants to continue to score points with a top selection and reliability, but also to constantly develop further: more progressive, more digital, more sustainable. In one sentence: "We are shaping the future of electronics distribution - sustainable and digital."

In concrete terms, this means: digitization should be used to the advantage of manufacturers, suppliers, customers and employees by making workflows and working methods more intelligent and automating ordering processes. Bürklin is already demonstrating digital excellence with two flagship products: the best-in-class webshop created in 2022 and its smart eProcurement service. At the same time, Bürklin is already sustainably active in many areas - in ecological and social terms. Bürklin wants to further expand its commitment here: for example through more sustainable supply chains, environmentally friendly packaging, promoting e-mobility or CO2 compensation.

The company culture should also continue to develop. The new brand values ​​"dynamic - well thought out - direct" are the guiding principles for this. The values ​​shape Bürklin's thinking and actions and should be experienced by all customers and partners every day. Because Bürklin always focuses on customer benefit. As a committed, reliable and competent partner, Bürklin wants to be the first choice for suppliers and customers. Bürklin delivers tailor-made solutions that enable them to exploit their potential and thus become more successful in the long term.

The new brand in one sentence: Bürklin delivers.

Bürklin sums up the repositioning with a new brand promise: "Bürklin delivers." This doesn't just mean the latest components, but also experienced technical support, competent advice or the next big idea for which Bürklin supplies the right components. Bürklin delivers - quickly and reliably.

For Bürklin, the 70th anniversary is above all a reason to look ahead and help shape the future of electronics distribution with a communicative new start.

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