EnBW – Energizing the Future.
EnBW – Energizing the Future.
EnBW – Energizing the Future.
EnBW – Energizing the Future.
Challenge:
Staging today as a launch pad into the future.
Staging today as a launch pad into the future.
EnBW sought to develop a strategic platform to guide the company's future direction. To effectively communicate this strategy internally and engage employees, a unique design was required—one that resonates with the brand while offering a forward-looking perspective. Central to the concept was positioning employees as key enablers of the strategy, thereby infusing the strategy with dynamic communication.
EnBW sought to develop a strategic platform to guide the company's future direction. To effectively communicate this strategy internally and engage employees, a unique design was required—one that resonates with the brand while offering a forward-looking perspective. Central to the concept was positioning employees as key enablers of the strategy, thereby infusing the strategy with dynamic communication.
EnBW sought to develop a strategic platform to guide the company's future direction. To effectively communicate this strategy internally and engage employees, a unique design was required—one that resonates with the brand while offering a forward-looking perspective. Central to the concept was positioning employees as key enablers of the strategy, thereby infusing the strategy with dynamic communication.
EnBW sought to develop a strategic platform to guide the company's future direction. To effectively communicate this strategy internally and engage employees, a unique design was required—one that resonates with the brand while offering a forward-looking perspective. Central to the concept was positioning employees as key enablers of the strategy, thereby infusing the strategy with dynamic communication.
Idea:
Adding a new future dimension to the brand.
Adding a new future dimension to the brand.
Adding a new future dimension to the brand.
We translated the strategy into a comprehensive content ecosystem, enriched with visual assets and authentic content derived from employee interviews. For each of the strategy’s six clusters, we crafted distinct CGI-based creative narratives. These narratives are designed to interlink seamlessly, akin to chapters of a cohesive story. The unifying element across all touchpoints is the ‘E’ from the EnBW logo, which serves as a stage for the CGI patterns.
We translated the strategy into a comprehensive content ecosystem, enriched with visual assets and authentic content derived from employee interviews. For each of the strategy’s six clusters, we crafted distinct CGI-based creative narratives. These narratives are designed to interlink seamlessly, akin to chapters of a cohesive story. The unifying element across all touchpoints is the ‘E’ from the EnBW logo, which serves as a stage for the CGI patterns.
Implementation:
A creative construction kit for building the companies future world.
We produced a dynamic logo reel for EnBW, showcased prominently at the E-World energy trade fair. By integrating employee insights with CGI narratives, we created a compelling film and various derivatives for presentations and web use. The result was a standout 360° content ecosystem that reinforced EnBW’s brand identity and strategic messaging, demonstrating our ability to blend strategic insights with creative execution.
We produced a dynamic logo reel for EnBW, showcased prominently at the E-World energy trade fair. By integrating employee insights with CGI narratives, we created a compelling film and various derivatives for presentations and web use. The result was a standout 360° content ecosystem that reinforced EnBW’s brand identity and strategic messaging, demonstrating our ability to blend strategic insights with creative execution.
We produced a dynamic logo reel for EnBW, showcased prominently at the E-World energy trade fair. By integrating employee insights with CGI narratives, we created a compelling film and various derivatives for presentations and web use. The result was a standout 360° content ecosystem that reinforced EnBW’s brand identity and strategic messaging, demonstrating our ability to blend strategic insights with creative execution.
We produced a dynamic logo reel for EnBW, showcased prominently at the E-World energy trade fair. By integrating employee insights with CGI narratives, we created a compelling film and various derivatives for presentations and web use. The result was a standout 360° content ecosystem that reinforced EnBW’s brand identity and strategic messaging, demonstrating our ability to blend strategic insights with creative execution.
We produced a dynamic logo reel for EnBW, showcased prominently at the E-World energy trade fair. By integrating employee insights with CGI narratives, we created a compelling film and various derivatives for presentations and web use. The result was a standout 360° content ecosystem that reinforced EnBW’s brand identity and strategic messaging, demonstrating our ability to blend strategic insights with creative execution.
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© 2024 Truffle Bay, All Rights Reserved.