Floya – You travel buddy for brussels.

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Floya – You travel buddy for brussels.

Floya – You travel buddy for brussels.

Challenge:

Breaking up routines and changing behaviour.

Brussels aims to improve urban mobility and quality of life by reducing cars, improving air quality, and creating more space for cyclists and pedestrians. Floya, a multimodal Mobility-as-a-Service solution by STIB-MIVB, integrates public and private transport with shared mobility in one app. The challenge was to create a brand that emotionally engages and motivates people to switch from individual car use to Floya.

Brussels aims to improve urban mobility and quality of life by reducing cars, improving air quality, and creating more space for cyclists and pedestrians. Floya, a multimodal Mobility-as-a-Service solution by STIB-MIVB, integrates public and private transport with shared mobility in one app. The challenge was to create a brand that emotionally engages and motivates people to switch from individual car use to Floya.

Brussels aims to improve urban mobility and quality of life by reducing cars, improving air quality, and creating more space for cyclists and pedestrians. Floya, a multimodal Mobility-as-a-Service solution by STIB-MIVB, integrates public and private transport with shared mobility in one app. The challenge was to create a brand that emotionally engages and motivates people to switch from individual car use to Floya.

Brussels aims to improve urban mobility and quality of life by reducing cars, improving air quality, and creating more space for cyclists and pedestrians. Floya, a multimodal Mobility-as-a-Service solution by STIB-MIVB, integrates public and private transport with shared mobility in one app. The challenge was to create a brand that emotionally engages and motivates people to switch from individual car use to Floya.

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Idea:

Transforming ease and convenience into a usable flow.

We created the name "Floya," a multicultural and diverse choice fitting for Brussels, a city with over 150 nationalities. Derived from the Norwegian "fløy" (wing), it symbolizes freedom, independence, and effortless movement, while also evoking "flow" for smooth, seamless mobility. The design unites Brussels, with neighborhoods and city colors forming a flexible, impactful pattern. Every brand element, from the logo to interaction elements like the GUI library and icons, reflects the essence of lightness and the spirit of Brussels.

We created the name "Floya," a multicultural and diverse choice fitting for Brussels, a city with over 150 nationalities. Derived from the Norwegian "fløy" (wing), it symbolizes freedom, independence, and effortless movement, while also evoking "flow" for smooth, seamless mobility. The design unites Brussels, with neighborhoods and city colors forming a flexible, impactful pattern. Every brand element, from the logo to interaction elements like the GUI library and icons, reflects the essence of lightness and the spirit of Brussels.

We created the name "Floya," a multicultural and diverse choice fitting for Brussels, a city with over 150 nationalities. Derived from the Norwegian "fløy" (wing), it symbolizes freedom, independence, and effortless movement, while also evoking "flow" for smooth, seamless mobility. The design unites Brussels, with neighborhoods and city colors forming a flexible, impactful pattern. Every brand element, from the logo to interaction elements like the GUI library and icons, reflects the essence of lightness and the spirit of Brussels.

We created the name "Floya," a multicultural and diverse choice fitting for Brussels, a city with over 150 nationalities. Derived from the Norwegian "fløy" (wing), it symbolizes freedom, independence, and effortless movement, while also evoking "flow" for smooth, seamless mobility. The design unites Brussels, with neighborhoods and city colors forming a flexible, impactful pattern. Every brand element, from the logo to interaction elements like the GUI library and icons, reflects the essence of lightness and the spirit of Brussels.

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Implementation:

Making a brand easy and helpful to use.

Floya not only connects people in the Brussels region but also unites the 19 districts of the Brussels-Capital Region. Collaborating with our technology partner Trafi, we integrated the brand into every aspect of the app. The foundation is a user-friendly design based on a flow principle, guiding users smoothly to solutions and applications. The brand's flexible yet consistent presence ensures a seamless and intuitive user experience across all touchpoints, providing an effortless interaction throughout the entire user journey.

Floya not only connects people in the Brussels region but also unites the 19 districts of the Brussels-Capital Region. Collaborating with our technology partner Trafi, we integrated the brand into every aspect of the app. The foundation is a user-friendly design based on a flow principle, guiding users smoothly to solutions and applications. The brand's flexible yet consistent presence ensures a seamless and intuitive user experience across all touchpoints, providing an effortless interaction throughout the entire user journey.

Floya not only connects people in the Brussels region but also unites the 19 districts of the Brussels-Capital Region. Collaborating with our technology partner Trafi, we integrated the brand into every aspect of the app. The foundation is a user-friendly design based on a flow principle, guiding users smoothly to solutions and applications. The brand's flexible yet consistent presence ensures a seamless and intuitive user experience across all touchpoints, providing an effortless interaction throughout the entire user journey.

Floya not only connects people in the Brussels region but also unites the 19 districts of the Brussels-Capital Region. Collaborating with our technology partner Trafi, we integrated the brand into every aspect of the app. The foundation is a user-friendly design based on a flow principle, guiding users smoothly to solutions and applications. The brand's flexible yet consistent presence ensures a seamless and intuitive user experience across all touchpoints, providing an effortless interaction throughout the entire user journey.

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© 2024 Truffle Bay, All Rights Reserved.

© 2024 Truffle Bay, All Rights Reserved.