A Safe Harbor for All.
Challenge:
Offering a global market presence with distinctive accents from the umbrella brand
Hapag Lloyd.
Offering a global market presence with distinctive accents from the umbrella brand Hapag Lloyd.
Hanseatic Global Terminals (HGT) operates terminals in 22 ports worldwide that serve as intermodal hubs, enabling the seamless flow of goods between sea and land. As a subsidiary of Hapag-Lloyd, HGT aims to reflect its parent company’s identity while at the same time positioning itself as an independent international service provider, appealing to other shipping lines for terminal and logistics services.
Idea:
Idea:
Idea:
A Safe Harbor for All.
Making the company's strengths the core of the brand.
Making the company's strengths the core of the brand.
Making the company's strengths the core of the brand.
A Safe Harbor for All.
Safety is a crucial factor for success in the global shipping and terminal industry. The new brand claim "A Safe Harbor for All." embodies this importance and simultaneously extends an open invitation to the global market. The brand promise acts externally as a business driver and internally as a commitment to employees, offering them career prospects and job security.
Implementation:
Implementation:
A global symbol as a beacon for safety and orientation.
The web shop becomes the catalyst for fundamental interaction with the brand.
The web shop becomes the catalyst for fundamental interaction with the brand.
A global symbol as a beacon for safety and orientation.
The figurative component of the logo – the globe – is used prominently across all relevant touchpoints, designed to have a far-reaching impact essential for bridging large distances in the industry.
At the same time, it is elegantly and lightheartedly presented through the use of a thinner stroke size, ensuring it is both noticeable and refined.
Additionally, the core elements of the globe have been adapted as transition features for dynamic content and as indicators for key messages in visual materials. This approach results in a consistent brand appereance, giving the company a sharp and trustworthy profile across digital, physical, and cooperative platforms in all 22 countries.
Client
Hanseatic Global Terminals / Rotterdam,
Netherlands / www.hanseaticglobalterminals.com
Industry
Terminal and logistics
Services
Insight:
Terminal network analysis, market presence review, partner and client analysis, competitor overview, global port mapping, operational performance insights
Identity:
Purpose & positioning in global shipping, claim development, strategic brand direction, visual identity, asset and messaging guidelines, brand portal
Experience:
Terminal branding implementation, digital experience (website, platform), UX improvements, content development, marketing campaigns, eventsm design guidelines & brand toolkit
DESIGNKONZEPT
DESIGNKONZEPT
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