5. April 2024, News
Keyture – Project Insights
Keyture – Project Insights
Keyture is an IoT software that evaluates and displays data from various sources such as sensors. It offers options for energy control, maintenance insights, space optimization and monitoring of environmental and operational data. Therefore, the focus when developing the brand design for keyture was on defining branding requirements for the keyture software suite. All design assets had to be developed in direct interaction with the user experience and the user interface. The focus was on developing individual color spaces for each software suite.
In recent years, our design team has supported the development of large data-driven solutions. These platforms summarize a large amount of data in cumulative visualizations in order to carry out appropriate analyses and control. These can, for example, show the health status of specific IT solutions or CO2 tracking or reflect the wellbeing status of users when interacting with digital services. From a user perspective, the requirements for data-based systems can be summarized in the following topic clusters:
- Simplicity and comprehensibility: Clear and quickly understandable relevant information through a clear presentation of the visualizations and consistent layout structures. This includes easily understandable labels, symbols and color coding to make complex data accessible to all users.
- Relevance and efficiency: The information presented should specifically relate to data processing in order to ensure efficient use of the data platform and not unnecessarily impair the user experience.
- Real-time updating: Platforms should update data in real time to provide users with the current status down to the second so that they can react directly if necessary.
- Adaptability as needed: A good data platform allows users to adapt it to their needs, including the arrangement of visualizations, the selection of metrics displayed and the setting of alarm limits.
The development of the brand experience for keyture required taking identical requirements into account. First, we defined color spaces for each software area to ensure clear labeling of the different sub-areas. The core of the keyture application consists of four different sub-areas: Space, Locate, Lighting and Emergency. It was particularly important to choose colors that are clearly different from one another and are not associated with familiar color coding in the area of user experience. The primary brand colors were derived: Orange, Blue, Turquoise and Purple.
In order to use the colors optimally for the software solutions, we transformed them into a new HSB color space. In this color space, we can flexibly define individual gradations, which enables a wide range of shades and tones. In this way, we create a variable color space that enables a variety of interaction, feedback and visualization statuses. The color space can also be used for implementation in dark modes or light mode and responds to a wide variety of accessibility requirements.
Keyture is an IoT software that evaluates and displays data from various sources such as sensors. It offers options for energy control, maintenance insights, space optimization and monitoring of environmental and operational data. Therefore, the focus when developing the brand design for keyture was on defining branding requirements for the keyture software suite. All design assets had to be developed in direct interaction with the user experience and the user interface. The focus was on developing individual color spaces for each software suite.
In recent years, our design team has supported the development of large data-driven solutions. These platforms summarize a large amount of data in cumulative visualizations in order to carry out appropriate analyses and control. These can, for example, show the health status of specific IT solutions or CO2 tracking or reflect the wellbeing status of users when interacting with digital services. From a user perspective, the requirements for data-based systems can be summarized in the following topic clusters:
- Simplicity and comprehensibility: Clear and quickly understandable relevant information through a clear presentation of the visualizations and consistent layout structures. This includes easily understandable labels, symbols and color coding to make complex data accessible to all users.
- Relevance and efficiency: The information presented should specifically relate to data processing in order to ensure efficient use of the data platform and not unnecessarily impair the user experience.
- Real-time updating: Platforms should update data in real time to provide users with the current status down to the second so that they can react directly if necessary.
- Adaptability as needed: A good data platform allows users to adapt it to their needs, including the arrangement of visualizations, the selection of metrics displayed and the setting of alarm limits.
The development of the brand experience for keyture required taking identical requirements into account. First, we defined color spaces for each software area to ensure clear labeling of the different sub-areas. The core of the keyture application consists of four different sub-areas: Space, Locate, Lighting and Emergency. It was particularly important to choose colors that are clearly different from one another and are not associated with familiar color coding in the area of user experience. The primary brand colors were derived: Orange, Blue, Turquoise and Purple.
In order to use the colors optimally for the software solutions, we transformed them into a new HSB color space. In this color space, we can flexibly define individual gradations, which enables a wide range of shades and tones. In this way, we create a variable color space that enables a variety of interaction, feedback and visualization statuses. The color space can also be used for implementation in dark modes or light mode and responds to a wide variety of accessibility requirements.
The next step was to define the application levels in order to individually adapt the color of the software content. For this purpose, we defined the following categories:
- Brand-defining colors in the header;
- Background colors to highlight content areas;
- Micro elements and highlights using accent colors
With the help of the developed color spaces and the application categories, the various software areas can be individually adapted depending on the colors in order to ensure clear labeling and at the same time ensure adaptability.
At the brand level, the colors of the software suites shape the basic look and feel of the brand experience. The colors appear in combination with the brand's central design principle - the keyture modules.
The keyture modules are used very prominently: from the largest exhibition back wall to the smallest detail of the digital application. They take on systemic user functions and at the same time ensure striking branding. UI elements define the brand appearance, the brand appearance defines the interface. The user experiences a brand in which product and communication merge seamlessly. The module set is designed and created as a systemic library and can be used in different workflows. The flexible and open design principle acts as an interface to other brands and is therefore also a visual expression of an open IoT platform concept.
The brand font "Outfit" is clear, modern and functional. Its appearance is an ideal reference to the two main brands Thorn and Zumtobel and covers all requirements for a simple and understandable user experience across all digital touchpoints.
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© 2024 Truffle Bay, All Rights Reserved.