Körber Digital – New brand for the digital transformation.

Challenge:

Development of a radically new, digital and innovation-orientated brand.

Körber, renowned for its excellence in mechanical and plant engineering, established the new business unit Körber Digital to drive digital transformation. The challenge was to create a strong brand identity that reflects Körber Digital's radical digital approach and disruptive innovation power.

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Idea:

Idea:

Explore to empower.

Explore to empower.

Explore to empower.

Explore to empower.

Explore to empower.

We developed the brand positioning around the core idea "Explore to Empower" and created a progressive, multifunctional brand design. The purpose "Explore to Empower" and the brand values "Radical. Rapid. Revolutionary." highlight the unique spirit of Körber Digital and clearly differentiate it from other business units within the Körber Group.

We developed the brand positioning around the core idea "Explore to Empower" and created a progressive, multifunctional brand design. The purpose "Explore to Empower" and the brand values "Radical. Rapid. Revolutionary." highlight the unique spirit of Körber Digital and clearly differentiate it from other business units within the Körber Group.

We developed the brand positioning around the core idea "Explore to Empower" and created a progressive, multifunctional brand design. The purpose "Explore to Empower" and the brand values "Radical. Rapid. Revolutionary." highlight the unique spirit of Körber Digital and clearly differentiate it from other business units within the Körber Group.

We developed the brand positioning around the core idea "Explore to Empower" and created a progressive, multifunctional brand design. The purpose "Explore to Empower" and the brand values "Radical. Rapid. Revolutionary." highlight the unique spirit of Körber Digital and clearly differentiate it from other business units within the Körber Group.

We developed the brand positioning around the core idea "Explore to Empower" and created a progressive, multifunctional brand design. The purpose "Explore to Empower" and the brand values "Radical. Rapid. Revolutionary." highlight the unique spirit of Körber Digital and clearly differentiate it from other business units within the Körber Group.

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Implementation:

Implementation:

Natural phenomena and networked ecosystems.

The web shop becomes the catalyst for fundamental interaction with the brand.

The web shop becomes the catalyst for fundamental interaction with the brand.

The web shop becomes the catalyst for fundamental interaction with the brand.

A fluid design system, based on flexible "DNA principles", brings the brand's disruptive character to life. The vibrant imagery showcases natural phenomena and interconnected ecosystems, while the design of icons and symbols conveys disruption and transformation. This visual concept reflects the agility and innovative strength of Körber Digital and ensures high brand recognition.

The brand's main point of contact is the web store. The entire brand experience is derived from the UI and UX criteria of the web store which we developed in cooperation with the Bürklin dec department. This allowed us to quickly test components for user-friendliness and functionality. The result is a brand experience that connects all contact points in terms of content, visuals and interactivity. We developed a content ecosystem that serves as a platform for brand communication and campaigns and is constantly being expanded organically.

The brand's main point of contact is the web store. The entire brand experience is derived from the UI and UX criteria of the web store which we developed in cooperation with the Bürklin dec department. This allowed us to quickly test components for user-friendliness and functionality. The result is a brand experience that connects all contact points in terms of content, visuals and interactivity. We developed a content ecosystem that serves as a platform for brand communication and campaigns and is constantly being expanded organically.

The brand's main point of contact is the web store. The entire brand experience is derived from the UI and UX criteria of the web store which we developed in cooperation with the Bürklin dec department. This allowed us to quickly test components for user-friendliness and functionality. The result is a brand experience that connects all contact points in terms of content, visuals and interactivity. We developed a content ecosystem that serves as a platform for brand communication and campaigns and is constantly being expanded organically.

The brand's main point of contact is the web store. The entire brand experience is derived from the UI and UX criteria of the web store which we developed in cooperation with the Bürklin dec department. This allowed us to quickly test components for user-friendliness and functionality. The result is a brand experience that connects all contact points in terms of content, visuals and interactivity. We developed a content ecosystem that serves as a platform for brand communication and campaigns and is constantly being expanded organically.

DESIGNKONZEPT

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© 2024 Truffle Bay, All Rights Reserved.

© 2024 Truffle Bay, All Rights Reserved.