Driving digital transformation.
Challenge:
Development of a radically new, digital and innovation-orientated brand.
Körber, renowned for its excellence in mechanical and plant engineering, established the new business unit Körber Digital to drive digital transformation. The challenge was to create a strong brand identity that reflects Körber Digital's radical digital approach and disruptive innovation power.
Idea:
Idea:
Explore to empower.
Explore to empower.
Explore to empower.
Explore to empower.
Explore to empower.
We developed the brand positioning around the core idea "Explore to Empower" and created a progressive, multifunctional brand design. The purpose "Explore to Empower" and the brand values "Radical. Rapid. Revolutionary." highlight the unique spirit of Körber Digital and clearly differentiate it from other business units within the Körber Group.
Implementation:
Implementation:
Natural phenomena and networked ecosystems.
The web shop becomes the catalyst for fundamental interaction with the brand.
The web shop becomes the catalyst for fundamental interaction with the brand.
The web shop becomes the catalyst for fundamental interaction with the brand.
A fluid design system, based on flexible "DNA principles", brings the brand's disruptive character to life. The vibrant imagery showcases natural phenomena and interconnected ecosystems, while the design of icons and symbols conveys disruption and transformation. This visual concept reflects the agility and innovative strength of Körber Digital and ensures high brand recognition.
Client
Körber AG / Hamburg / www.koeber.com
Industry
Technologies
Services
Insight:
Brand analysis, strategy analysis, market analysis, client analysis, competitor analysis
Identity:
Brand strategy, brand design & brand creation, brand governance
Experience:
Brand implementation, UI/UX design, design playbooks
DESIGNKONZEPT
DESIGNKONZEPT
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© 2025 Truffle Bay, All Rights Reserved.
© 2024 Truffle Bay, All Rights Reserved.