The Tank & Rast Group introduced the Loo&Me brand, combining modern technology, high-quality service standards, and humorous, stylish design. The brand promise "Have fun – and the rest comes easily" and the cheeky raccoon character "Loo" create a unique, engaging brand identity that stands out from conventional public toilets.

"Bürklin bringt´s" (Bürklin delivers) is the new brand promise. The new brand values are „dynamisch”, „durchdacht”, „direkt” (dynamic, sophisticated, straightforward). The brand identity reflects the character of a dynamic enabler: powerful, clear, flexible.

"Bürklin bringt´s" (Bürklin delivers) is the new brand promise. The new brand values are „dynamisch”, „durchdacht”, „direkt” (dynamic, sophisticated, straightforward). The brand identity reflects the character of a dynamic enabler: powerful, clear, flexible.

"Bürklin bringt´s" (Bürklin delivers) is the new brand promise. The new brand values are „dynamisch”, „durchdacht”, „direkt” (dynamic, sophisticated, straightforward). The brand identity reflects the character of a dynamic enabler: powerful, clear, flexible.

"Bürklin bringt´s" (Bürklin delivers) is the new brand promise. The new brand values are „dynamisch”, „durchdacht”, „direkt” (dynamic, sophisticated, straightforward). The brand identity reflects the character of a dynamic enabler: powerful, clear, flexible.

The first Loo&Me location opened in Leipzig's central railway station, followed by a larger facility. The design features bright colours, playful graphics, and cheeky sayings, creating a cosy, inviting atmosphere. Practical details like storage areas, USB ports, beauty stations, and parent-child cabins enhance the user experience. The concept has won multiple awards, including the German Brand Award and German Design Award.

The brand's main point of contact is the web store. The entire brand experience is derived from the UI and UX criteria of the web store which we developed in cooperation with the Bürklin dec department. This allowed us to quickly test components for user-friendliness and functionality. The result is a brand experience that connects all contact points in terms of content, visuals and interactivity. We developed a content ecosystem that serves as a platform for brand communication and campaigns and is constantly being expanded organically.

The brand's main point of contact is the web store. The entire brand experience is derived from the UI and UX criteria of the web store which we developed in cooperation with the Bürklin dec department. This allowed us to quickly test components for user-friendliness and functionality. The result is a brand experience that connects all contact points in terms of content, visuals and interactivity. We developed a content ecosystem that serves as a platform for brand communication and campaigns and is constantly being expanded organically.

The brand's main point of contact is the web store. The entire brand experience is derived from the UI and UX criteria of the web store which we developed in cooperation with the Bürklin dec department. This allowed us to quickly test components for user-friendliness and functionality. The result is a brand experience that connects all contact points in terms of content, visuals and interactivity. We developed a content ecosystem that serves as a platform for brand communication and campaigns and is constantly being expanded organically.

The brand's main point of contact is the web store. The entire brand experience is derived from the UI and UX criteria of the web store which we developed in cooperation with the Bürklin dec department. This allowed us to quickly test components for user-friendliness and functionality. The result is a brand experience that connects all contact points in terms of content, visuals and interactivity. We developed a content ecosystem that serves as a platform for brand communication and campaigns and is constantly being expanded organically.