Loo&Me – Truffle Bay

Public toilets with fun factor.

Challenge:

Making a public toilet concept attractive.

Public toilets often lack comfort and appeal, especially in urban environments. The challenge was to create a modern, stylish, and comfortable toilet concept that caters to design-conscious urban target groups, transforming the often mundane experience into something enjoyable and refreshing.

Idea:

Have fun.

Making the company's strengths the core of the brand.

The Tank & Rast Group introduced the Loo&Me brand, combining modern technology, high-quality service standards, and humorous, stylish design. The brand promise "Have fun – and the rest comes easily" and the cheeky raccoon character "Loo" create a unique, engaging brand identity that stands out from conventional public toilets.

Implementation:

Colourful, service-oriented, emotional – Loo&Me.

The web shop becomes the catalyst for fundamental interaction with the brand.

The first Loo&Me location opened in Leipzig's central railway station, followed by a larger facility. The design features bright colours, playful graphics, and cheeky sayings, creating a cosy, inviting atmosphere. Practical details like storage areas, USB ports, beauty stations, and parent-child cabins enhance the user experience. The concept has won multiple awards, including the German Brand Award and German Design Award.