One App, Drive Everything.
Challenge:
Transforming a technical product into an emotional brand.
Transforming a technical product into an emotional brand.
Transforming a technical product into an emotional brand.
Optimizing urban mobility is crucial for cities, especially metropolises. It must be sustainable, flexible, and straightforward, seamlessly integrating public and private transport. The Munich Transport Company (MVG) launched the "MVGO" app, offering residents and visitors an intelligent, multi- and intermodal mobility platform. This app unifies MVG's services and those of its mobility partners in one convenient platform, ensuring a clear affiliation with the umbrella brand, MVG.
Idea:
An interlocking flow for infinite possibilities.
With "MVGO," one app and one registration, using the already popular M-Login, suffice for most Munich residents. "MVGO" simplifies mobility with the motto "Get in. Get going. Get there."— offering endless possibilities for individual mobility in Munich. We developed the eye-catching brand design for "MVGO" and, in collaboration with our technology partner Trafi, designed, developed, and implemented the app. The central brand asset is the logo, which connects the letters to form an implicit infinity symbol, representing endless connections and seamless intermodal mobility.
Implementation:
Making a brand easy and helpful to use.
Making a brand easy and helpful to use.
MVGO is a brand designed for all technical interactions and promotional touchpoints, delivering a seamless experience. Elements of the umbrella brand, MVG, were evaluated, adapted, and implemented for MVGO. This approach ensures consistency within the MVGO brand ecosystem while providing a seamless brand, interaction, and information experience in coexistence with the MVG umbrella brand. Seasonal and event-based campaigns, placed throughout the Munich area, highlight the situational benefits of the brand and its usage.
Client
SWM/MVG / Munich / www.mvg.de
Industry
Mobility-as-a-Service
Services
Insight:
Brand analysis, strategy analysis, market analysis, client analysis, competitor analysis, group context analysis
Identity:
Purpose & brand positioning, naming, claim, brand strategy, brand design & brand creation, messaging
Experience:
Brand implementation, UI/UX design, app design, 360° campaigning
Let’s Get in Touch!
© 2025 Truffle Bay, All Rights Reserved.
© 2024 Truffle Bay, All Rights Reserved.