TÜV Rheinland People & Business Assurances – Precisely yours.
TÜV Rheinland People & Business Assurances – Precisely yours.
TÜV Rheinland People & Business Assurances – Precisely yours.
TÜV Rheinland People & Business Assurances – Precisely yours.
Role:
Role:
Brand development (strategy & creation), activation & engagement.
Brand development (strategy & creation), activation & engagement.
Challenge:
Finding employees with different profiles in the context of an umbrella brand profile.
Finding employees with different profiles in the context of an umbrella brand profile.
The business model of the TÜV Rheinland People & Life Assurances department differs from the one usually associated with TÜV. The department faces major recruiting challenges and has difficulty finding employees with the right skills.
The business model of the TÜV Rheinland People & Life Assurances department differs from the one usually associated with TÜV. The department faces major recruiting challenges and has difficulty finding employees with the right skills.
The business model of the TÜV Rheinland People & Life Assurances department differs from the one usually associated with TÜV. The department faces major recruiting challenges and has difficulty finding employees with the right skills.
The business model of the TÜV Rheinland People & Life Assurances department differs from the one usually associated with TÜV. The department faces major recruiting challenges and has difficulty finding employees with the right skills.
The business model of the TÜV Rheinland People & Life Assurances department differs from the one usually associated with TÜV. The department faces major recruiting challenges and has difficulty finding employees with the right skills.
Idea:
Turning the inside out and provide emotional insights into the company.
Turning the inside out and provide emotional insights into the company.
We have developed an HR platform that is a direct derivation of TÜV's overarching brand promise and at the same time represents an individual offer to everyone: “Genau deins.” (Precisely yours.) We surveyed employees and used their statements to build a content ecosystem that makes all facets of the department authentically tangible for all disciplines.
We have developed an HR platform that is a direct derivation of TÜV's overarching brand promise and at the same time represents an individual offer to everyone: “Genau deins.” (Precisely yours.) We surveyed employees and used their statements to build a content ecosystem that makes all facets of the department authentically tangible for all disciplines.
We have developed an HR platform that is a direct derivation of TÜV's overarching brand promise and at the same time represents an individual offer to everyone: “Genau deins.” (Precisely yours.) We surveyed employees and used their statements to build a content ecosystem that makes all facets of the department authentically tangible for all disciplines.
We have developed an HR platform that is a direct derivation of TÜV's overarching brand promise and at the same time represents an individual offer to everyone: “Genau deins.” (Precisely yours.) We surveyed employees and used their statements to build a content ecosystem that makes all facets of the department authentically tangible for all disciplines.
We have developed an HR platform that is a direct derivation of TÜV's overarching brand promise and at the same time represents an individual offer to everyone: “Genau deins.” (Precisely yours.) We surveyed employees and used their statements to build a content ecosystem that makes all facets of the department authentically tangible for all disciplines.
Implementation:
A Web 3.0 platform-driven content ecosystem that can be played out across the board.
A Web 3.0 platform-driven content ecosystem that can be played out across the board.
We conducted interviews with existing TÜV employees. Then we built a primarily film-based content ecosystem using CGI, AI and VFX. From this, we generated all types of assets - moving and static - for all communication channels, trade fairs, the website and CAMP3 - TÜV's Web 3.0 platform.
We conducted interviews with existing TÜV employees. Then we built a primarily film-based content ecosystem using CGI, AI and VFX. From this, we generated all types of assets - moving and static - for all communication channels, trade fairs, the website and CAMP3 - TÜV's Web 3.0 platform.
We conducted interviews with existing TÜV employees. Then we built a primarily film-based content ecosystem using CGI, AI and VFX. From this, we generated all types of assets - moving and static - for all communication channels, trade fairs, the website and CAMP3 - TÜV's Web 3.0 platform.
We conducted interviews with existing TÜV employees. Then we built a primarily film-based content ecosystem using CGI, AI and VFX. From this, we generated all types of assets - moving and static - for all communication channels, trade fairs, the website and CAMP3 - TÜV's Web 3.0 platform.
We conducted interviews with existing TÜV employees. Then we built a primarily film-based content ecosystem using CGI, AI and VFX. From this, we generated all types of assets - moving and static - for all communication channels, trade fairs, the website and CAMP3 - TÜV's Web 3.0 platform.
Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.
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