Precisely yours.
Challenge:
Finding employees with new skill setss in the context of an established umbrella brand profile.
Finding employees with different profiles in the context of an umbrella brand profile.
The business model of the TÜV Rheinland People & Business Assurance department differs from the one usually associated with TÜV. The department faces major recruiting challenges and has difficulty finding employees with the right skills.
Idea:
Turning the inside out and provide emotional insights into the company.
Turning the inside out and provide emotional insights into the company.
We have developed an HR platform that is a direct derivation of TÜV's overarching brand promise and at the same time represents an individual offer to everyone: “Genau deins.” (Precisely yours.) We surveyed employees and used their statements to build a content ecosystem that makes all facets of the department authentically tangible for all disciplines.
Implementation:
A Web 3.0 platform-driven content ecosystem that can be played out across the board.
A Web 3.0 platform-driven content ecosystem that can be played out across the board.
We conducted interviews with existing TÜV employees. Then we built a primarily film-based content ecosystem using CGI, AI and VFX. From this, we generated all types of assets - moving and static - for all communication channels, trade fairs, the website and CAMP3 - TÜV's Web 3.0 platform.
Client
TÜV Rheinland / Cologne / www.tuv.com
Industry
People & Business Assurance
Services
Insight:
Employer strategy analysis, employer value proposition (EVP) analysis, employer branding analysis, market analysis, target group analysis, competitor analysis, journey mapping, content & experience analysis
Identity:
Employer branding, EVP, messaging, reasons-to-believe, brand creation
Experience:
EVP implementation, web3.0 platform, content creation, content implementation, social media campaigning, trade fair
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